Authors: Violeta Sutkiene, Associated Partner, Head of the Trademark and Design Division at METIDA, Monika Juskaite, a Trademark Consultant at METIDA
The entire world is currently in the brace of the year’s great holidays, celebrating Christmas and the coming New Year. The expectation and celebration of the holidays cannot be imagined without various trappings, such as sweets, decorations, sparkling trees, gifts and presents. The holidays and their trappings drive consumption, and it is therefore natural that a lot of trademarks and inventions have their roots entrenched in the season.
It will probably come as a surprise, but even the much-loved and anticipated Santa Claus is a registered trademark. Even though many would find it difficult to believe that a character of wide renown could be a trademark, both the image and the name of the Santa Claus can be found on the labels of many commodities and services, such as:
The Coca–Cola Company has been using the famous image of Santa Claus on its labels since 1930.
SANTA CLAUS LAND FINLAND is a trademark of housewares, apparel, Christmas garlands, and many other items.
SANTA CLAUS HOLIDAY VILLAGE offers a chance for willing customers to stay at Santa Claus’ village and have some winter-time fun.
Launched by a British company, the Internet website www.santa-clause.com is doing brisk business, accepting orders for Santa Claus’ favourite cookies, letters signed by Santa, or even phone-calls from Santa himself. And those who fancy a career in being a professional Santa Claus can enrol in the International University of Santa Claus in Southern California, which teaches its students the tricks of the trade.
The tree is an inseparable symbol of the winter holidays, and of course, its artificial varieties have been patented on several occasions.
And then there are all kinds of tree mounts, ranging from those that can support the tree in an upright position to rotary stands that play holiday tunes. Or Christmas decorations that will not just look good on the tree, but will also provide protection for the home by extinguishing any accidental fire that may occur. Multi-coloured Christmas lights are also worth mentioning.
There are inventions that we might even not be aware of, which nonetheless were designed to boost the Christmas spirits. For instance, did you know that there is a device that will make the Christmas tree vibrate and its decorations sparkle even more?
But the accolade for being the most fun and interesting invention most probably goes to the Santa Detector, which will allow you to find out when exactly it was that Santa dropped by!