Author: Evgenia Gainutdinova, Latvian Patent, Trademark and Design Attorney, European Trademark and Design Attorney, Lawyer at METIDA
On April 23, 2015 The Patent Office of the Republic of Latvia and the Latvian Chamber of Commerce and Industry held an award ceremony of the third annual competition „The trademark of the year“ and announced the owners of the best trademarks registered in Latvia during 2014. The competition was established on the occasion of the World Intellectual Property Day and this is a third year of its successful activity. This year more than 100 Latvian companies participated in the competition.
During the 2014, Latvian Patent office received more than 3000 trademark applications and it ranks Latvia on a second position right behind the Lithuania. The activity of the trademark applicants shows that new products and services actively come into market and entrepreneurs understand how important it is to protect the trademark, strengthen its position in a very beginning of the product or service launch on the market and gain a market share abroad.
The activity of participants of the competition and voters could be described as high meaning that competition established by Latvian Patent Office and the Latvian Chamber of Commerce and Industry is highly valued and appreciated by the audience.
Nomination “The Trademark of the year 2014 – to Latvia”
The winner of the nomination “Trademark of the year 2014 – to Latvia” is a family company SIA “Milzu!”, which produces cereal flakes for children and adults.
The third place belongs to the trademark “EU2015” of Secretariat of the Latvian Presidency of the Council of the European Union, which served as a logo of Latvian Presidency of the Council of the European Union.
Special reward from The Patent office in the nomination “Trademark of the year to Latvia” was received by the trademark of Riga Latvian society, which is the historical symbol of the society since its foundation in 1868.
A special reward from Latvian Chamber of Commerce and Industry was conferred to the trademark “Francis Provansas majonēze” of SIA “Balttur-R”. The product with rewarded mark is available in the Latvian market since the early nineties but the mark was registered only by the end of 2014.
Nomination “The trademark of the year 2014 – to the World”
The winner of the nomination “The Trademark of the year 2014 – to the World” is “TRIKATA” of SIA “Latvijas Piens”. Cheese marked with this trademark is exported to 11 countries already.
Special reward in this nomination from Latvian Chamber of Commerce and Industry was conferred to the first Latvian company SIA “Stenders”, which started international franchising.
The results of the competition were structured from two sources. 50% of the results were based on the votes of public. One part voted online on the homepage of The Latvian Patent Office from March 16 till March 31, 2015 and the other part of the results was based on the votes of the commission , which was specially created and consisted of the representatives of the Patent Office, Latvian Chamber of Commerce and Industry, Association of Latvian designers and Latvian Bank.
It is important to emphasize that competition “Trademark of the year” highlights the best Latvian entrepreneurs who are aware of the economic and business benefits of using registered trademark. Registered trademark is not only the instrument to distinguish one entrepreneur from another, but also to popularize the products, protect them and business in general and to provide the opportunity to get larger segment of the market not only inside the country of origin, but in other international markets as well.